A selection of case studies from my time working across Product and Design.

A three-week brief turned into three years running everything customer-facing. I found a problem quietly costing us sales, and fixed it end to end.

First product hire. I took a company chasing every market and narrowed it to one it could win, and built the product function to make it real.

A writing workspace with an assistant inside the document, not beside it. Built solo, entirely with AI, and shipped to a live public beta.

A cooking app for a household with real dietary constraints. It captures any recipe, plans the week and builds the shop, with AI kept off anything it could get wrong. My first mobile app, built solo with AI, live in TestFlight.

One of London's largest housing providers was transforming technology-first. I led the work that put the customer back at the centre, and left the team able to carry it on.

Virgin Holidays wanted to understand their five in-house designers. I worked out what a designer there should be, and gave the team a way to keep developing.

SEAL was essential to the bank and loathed by the people who used it. I led the work that made it usable, and showed what design could do inside the business.